What Are SEO Keywords? Your SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimized for search engines 'speaks the same language' as its potential visitor base with keywords for SEO that help connect searchers to your site. Keyword Phrases: Finding the Best Keyword Phrases for Your Business Keyword phrase research is the first step in conducting search engine optimization and pay-per-click marketing campaigns. You need to be able to “speak the searcher’s language” to help them find what they're looking for – and what you're offering.
What are keywords?
Keywords are ideas and topics that define what your content is about. In terms of SEO, they're the words and phrases that searchers enter into search engines, also called 'search queries.' If you boil everything on your page — all the images, video, copy, etc. — down to simple words and phrases, those are your primary keywords.
As a website owner and content creator, you want the keywords on your page to be relevant to what people are searching for so they have a better chance of finding your content among the results.
Why are keywords important?
Keywords are important because they are the linchpin between what people are searching for and the content you are providing to fill that need. Your goal in ranking on search engines is to drive organic traffic to your site from the search engine result pages (SERPs), and the keywords you choose to target (meaning, among other things, the ones you choose to include in your content) will determine what kind of traffic you get. If you own a golf shop, for example, you might want to rank for 'new clubs' — but if you're not careful, you might end up attracting traffic that's interested in finding a new place to dance after dark.
Keywords are as much about your audience as they are about your content, because you might describe what you offer in a slightly different way than some people ask for it. To create content that ranks well organically and drives visitors to your site, you need to understand the needs of those visitors — the language they use and the type of content they seek. You can do this by talking to your customers, frequenting forums and community groups, and doing your own keyword research with a tool like Keyword Explorer.
What are long-tail keywords?Key Phrases And Terms Generator For Sale
Sms apps for android download. Keywords can be broad and far-reaching (these are usually called 'head keywords'), or they can be a more specific combination of several terms — these are often called 'long-tail keywords.'
Singular keywords might appear to be your ultimate goal as they often have temptingly high search volume. However, they usually have extremely tough competition. You may want your boutique clothing store to rank for 'clothes,' but it's going to be tough to rank above Zappos and Nordstrom.
On top of that strong competition, singular keywords can be infuriatingly vague. If someone is searching for 'dog,' you don't know if they want a list of dog breeds, information about dog food, a place to buy a dog collar, or just a site with cute photos of dogs.
Long-tail keywords usually have more clearly defined intent. For example, 'best organic dog food for a puppy,' or 'inexpensive dog walkers Seattle.' You'll also find that long-tail keywords have less competition, with room for a smaller site to break in and make their mark on the SERPs.
Using keywords on your page
It's no good just throwing keywords on your page. Creating compelling content is about providing real value for real people, not just sending hints to our robot friends at Google.
There are some basic keyword usage rules you should follow to get started. Unique keywords should be employed on each page of your site in the areas that bots and humans normally look to reassure them that you have what they're after. This includes both the title tag and the body of your content, which leads to an important point: the pitfalls of clickbait. You may believe you're enticing more clicks by offering tantalizingly vague titles for your content, but by disguising what the page is actually about, you're opting out of some of the power of keywords.
You can also look at working your primary keyword into your URL, an H1 tag on the page, the meta description, and alt attributes of images on the page; all of these places will help clue search engines in on what your content is really about.
Using your keywords in these areas is the most basic way to target your content to searches. It's not going to immediately shoot you to the top of the results, but it is essential SEO; failing to take these basic steps can keep you from ranking by other means.
Using keywords to formulate a content strategy
While you can often start with a keyword and create a piece of content around that term, sometimes your content already exists, and you need to figure out how to match it to keywords. To do this, create what's known as a 'content to keyword map.' Creating this map can help you understand the impact of your existing content and identify weak links or gaps that need filling.
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As keywords define each page of your site, you can use them to organize your content and formulate a strategy. The most basic way to do this is to start a spreadsheet (your 'content to keyword map') and identify your primary keyword for each article. Iomega zip 250 driver download for mac. You can then build your sheet to your own requirements, add keyword search volume, organic traffic, page authority and any other metrics that are important to your business.
Ideally, you want each page on your site to target a unique primary keyword. Generally speaking, your homepage will target a very broad industry term and as you create category pages, product pages, and articles, they will drill down into your niche and target more specific needs.
Keep learningPut your skills to work
Our free keyword phrase generator tool is web based software which allows you to generate a large number of keyword phrases based on permutations of keywords you enter. Samsung yp-t10 software download for mac.
How it Works:
You enter keyword terms & modifiers and the tool outputs phrases. For example, if you entered
it would output
Try the Keyword List Generator:
System Requirements:
Since the keyword generator is web based it has no system requirements.
History:
Feedback?
Have any feedback on how to make this tool better? Please email me or mention it here.
Press & Coverage:
Quick & Dirty PPC Keyword Tutorial (& Resource Links):Keyword Phrase Matching Levels
Google AdWords allows you to set different keyword matching levels.
When possible search engines will match your exact match terms prior to trying to match the related broad match if you are using both matching techniques in the same account.
This tool allows you to generate any combination of the three matching options, including all 3 of them at once.
Keyword Phrase Modifiers:
Searches with more modifiers typically have more implied intent than generic searches. By tapping into some of modifiers it allows you to tap many of the cheaper terms in thetailofsearch.
Unwieldy Accounts and Accounting Errors:
Your most important terms should be in their own individual campaigns or their own ad groups so that you can keep close track of them and tweak ad copy to perfectly fit those terms.
Using a keyword list generator like this is more about creating a drift net of thousands of semantically related phrases, which may bring in some traffic below fair market value. While it is rare to save huge money on all clicks some of them will be cheaper and have more demand. I recently got a 9 cent click in the same group as a $5.43 click because it had a decent clickthrough rate and a two word modifier on it.
Keep in mind that many of these terms may only get a few searches a month, so some will show no ROI or conversions while others will show amazing conversion data due to having such a small sample set and lucking into a few conversions on those terms that did convert. With that in mind you should look at conversions from the long tail terms on a how did they perform as a group basis to get a more accurate display of conversion data & ROI.
Lead Value:
You have to be able to guess at the following before you can know the right price to bid.
Keep in mind that your max bid may sometimes be significantly higher than your average click cost.
Bid Prices:
Keywords should go in baskets that are similar in value and topic such that you can target them at the same landing pages and bid on a group based level when possible.
Our free keyword generator tool allows you to enter your bids while creating your keyword phrases if you prefer not to price them at the ad group level.
Key Phrases And Terms Generator For KidsLanding Pages:
Google allows you to tell if a click came from a publisher content ad or direct from search using tracking URL's.
For example: you could enter
http://www.seobook.com/buy-now.shtml?src=adw&sid={ifsearch:S_}{ifcontent:C_}{keyword}
Dynamic Keyword Insertion:
You can also use the user search query to help drive your AdWords ad copy. Words which match the search query are bolded in the search results. Dynamic keyword insertion can make your ad copy look more relevant than competing advertisers.
Words to Avoid:
Some keyword campaigns are plagued by multiple meanings or more popular acronyms.
example
free, pics, and wallpapers are some other common terms to avoid
Ads to Avoid:
If you are in an expensive category you will probably want to disable content syndication or create a lower priced ad group with content syndication turned on.
Further Keyword Posts & Resources:Key Phrases And Terms Generator TemplateGain a Competitive Advantage Today
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